Privacy Policy

What Data We Collect (And Why)

We’re legally required to tell you what information we collect when you visit this site. Here’s the non-lawyer version first, then the detailed legal stuff below.

Quick summary:

  • We collect basic browsing data (which pages you visit, how long you stay) using Google Analytics
  • We use cookies for analytics and advertising
  • If you subscribe to our email list, we store your email address
  • If you leave a comment, we store your name, email, and comment
  • We don’t sell your personal information to anyone

Now here’s the full legal version:

Privacy Policy for Fama

Effective Date: February 14, 2026
Last Updated: February 14, 2026

This Privacy Policy describes how Fama (“we,” “us,” or “our”) collects, uses, and shares information when you visit famablog.com (the “Site”). By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide Directly

Email Address (Newsletter Subscription):
If you voluntarily subscribe to our email newsletter, we collect your email address and (optionally) your name. We use this information solely to send you updates about new blog posts and hiking content.

Comments:
If you leave a comment on a blog post, we collect your name, email address, IP address, and the comment content. Your email address will not be publicly displayed.

Contact Forms:
If you contact us through our contact form, we collect your name, email address, and any information you include in your message.

1.2 Information Collected Automatically

Log Data:
When you visit the Site, our servers automatically record information that your browser sends (“Log Data”). This may include:

  • Your IP address
  • Browser type and version
  • Pages you visit on the Site
  • Time and date of your visit
  • Time spent on pages
  • Referring website
  • Operating system

Cookies and Tracking Technologies:
We use cookies and similar tracking technologies to track activity on the Site and store certain information. Cookies are small data files stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of the Site.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain the Site
  • To analyze Site usage (through Google Analytics) to improve content and user experience
  • To send you newsletters (only if you’ve subscribed)
  • To respond to your comments, questions, and requests
  • To display advertisements through third-party ad networks
  • To comply with legal obligations

3. Third-Party Services

We use several third-party services that may collect information about you:

3.1 Google Analytics

We use Google Analytics to analyze how visitors use the Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site.

Google Analytics collects only the IP address assigned to you on the date you visit the Site, not your name or other identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.

Google’s ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.

You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

3.2 Advertising Partners

We partner with third-party advertising networks to display ads on the Site. These networks may use cookies and similar technologies to collect information about your browsing activities over time and across different websites.

Current advertising partners may include:

  • Google AdSense
  • Mediavine (once traffic requirements are met)

These ad networks use cookies to serve ads based on your prior visits to our Site and other websites on the Internet. You can opt out of personalized advertising by visiting:

  • Google Ads Settings
  • Network Advertising Initiative Opt-Out Page

3.3 Amazon Associates

We participate in the Amazon Services LLC Associates Program, an affiliate advertising program. When you click on product links and make a purchase on Amazon, we may earn a commission. Amazon uses cookies to track these referrals. For more information, read the Amazon Privacy Policy.

3.4 Email Service Provider

We use email service software to manage our email newsletter list. When you subscribe, your email address is stored on secure servers. Email providers may also track email open rates and link clicks to help us understand engagement with our content.

3.5 Comment System

Comments on this Site are managed by WordPress’s default comment system. When you leave a comment, your name, email address, IP address, and comment text are stored in our database. We use this information to display your comment and to prevent spam.

We use Akismet to reduce spam comments. Akismet collects information about visitors who comment, including IP address, user agent, referrer, and site URL. Learn more in Akismet’s Privacy Policy.

4. Cookies

The Site uses cookies to enhance your browsing experience. Here are the types of cookies we use:

Essential Cookies:
Required for the Site to function properly (e.g., remembering your comment details between page loads).

Analytics Cookies:
Used by Google Analytics to understand how visitors use the Site.

Advertising Cookies:
Used by ad networks to serve relevant ads and measure ad performance.

How to Manage Cookies:
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Note that disabling cookies may affect your ability to use certain features of the Site.

5. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Email addresses: Stored until you unsubscribe from our newsletter
  • Comments: Stored indefinitely unless you request deletion
  • Analytics data: Google Analytics data is retained for 26 months by default
  • Contact form submissions: Stored for up to 1 year

6. Your Rights (GDPR & CCPA)

Depending on your location, you may have certain rights regarding your personal information:

6.1 European Union (GDPR)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

  • Right to Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Request that we limit how we use your data
  • Right to Data Portability: Request a copy of your data in a machine-readable format
  • Right to Object: Object to our processing of your personal data
  • Right to Withdraw Consent: Withdraw consent for data processing at any time

To exercise any of these rights, contact us at [email protected].

6.2 California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with the following rights:

  • Right to Know: Request information about the categories and specific pieces of personal information we’ve collected
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt out of the sale of your personal information (Note: We do not sell personal information)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

To exercise these rights, email us at [email protected].

7. Children’s Privacy

The Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected], and we will delete such information.

8. External Links

The Site may contain links to third-party websites (e.g., Amazon, REI, AllTrails). We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

10. International Users

The Site is operated from the United States. If you are accessing the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

By using the Site, you consent to the transfer of your information to the United States.

11. Do Not Track Signals

Some web browsers have a “Do Not Track” (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. The Site does not currently respond to DNT signals.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes indicates your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Website: famablog.com/contact

14. Consent

By using the Site, you consent to the collection and use of information as described in this Privacy Policy.

Last updated: February 14, 2026

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